Augmented reality (AR): Augmented reality, also refer in this booklet as AR, is the art of overlaying virtual objects or images (augments or POIs – Points of Interest) on the camera view of a mobile device (Android or iPhone smartphones, iPad or Android tablet). These augments can be viewed via apps in the displays of these mobile devices.
Marker: The marker is the image or object viewers scan with their mobile devices (Android or iPhone smartphones, iPad or Android tablets) to launch augments.
Blippar: Blippar is the leading AR app using the most advanced mobile augmented reality, artificial intelligence technology and computer vision technology to transform how people connect with the world. Blippar takes everyday products and places, and transforms them into content-rich, consumer-centric interactive experiences.