Mi querido barrio
Mi querido barrio

Legacies of Community Activism

Justo Botánica

| By
Andrew J. Padilla

Justo Botánica (Original location), 1642 Lexington Ave.

Justo Botánica AR project, features a 7 Eleven that has replaced the storefront where the “botánica” once stood. After many years operating in the neighborhood, along with 5 other small businesses on 104th and Lexington Ave., Justo Botánica was given a 30 days notice to vacate. By interacting with this augmented, the artist will share with viewers more information about how the family of the original owner, Justo, is currently working to maintain this business afloat at a different location and in the midst of gentrification.

To learn more about the artists visit cccadi.org/miqueridobarrio.

MARKER
INSTRUCTIONS

STEP 1. Download the free Blippar app.

STEP 2. Choose an AR site/project from the Mi Querido Barrio map. Once you are at the selected location, identify your marker.

STEP 3. Open the Blippar app in your phone and scan the image or object you wish to activate.

ACTIVATION TIPS.
Wait a bit as you blipp. The content can take a few seconds to load.
Make sure the image/object is well lit, using the flash feature if necessary.
Make sure to hold your device steady as you blipp.
With this particular AR site/project: : Stay on 104th E. St. and look for the red fire hydrant across the street from the 7th Eleven. If you don’t have access to the physical marker, use the image marker on your Mi Querido Barrio Augmented Reality Guide, or visit cccadi.org/miqueridobarrio.

Blippar

Artist
Andrew J. Padilla
Andrew J. Padilla

“My family has been in El Barrio for more than sixty years; these roots inspired me to become the artist I am today. My augments are an attempt to hold on to some of the most iconic people and places in El Barrio before real-estate speculation displaces them. Whether or not the residents and small businesses in these augments remain in our neighborhood, the exhibition will memorialize their fight and the legacy they’ve left behind. Viewers of this AR project  are invited to share their stories of struggling and fighting to remain in their Querido Barrio, in hopes that those engaged in this struggle will find each other.

That things change is natural; how they change, why they change, who actually leads that change, who benefits, who loses—those are all choices and variables that we can put up a fight to determine. I hope this exhibition will inspire viewers to fight back, build with their neighbors, and decide the fate of their own communities. Our displacement is not inevitable.”

Andrew J. Padilla is an award-winning filmmaker, educator, and independent journalist, born and raised in East Harlem. He is currently profiling displacement in the United States through a series of documentary shorts entitled El Barrio Tours: Gentrification USA. From Hostos to Harvard, Andrew has lectured on urban politics across the U.S. His writing has been featured on NPR Latino, and in City Limits, Latino Rebels, and La Respuesta.

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