Oscar Alvarado, aka Sabrosura is a DJ / event producer with deep roots in the Bronx where he was born and raised. He started spinning tracks in the late 90’s when he was just 17 years old gravitating to house music, hip-hop and dancehall as his mainstays playing a apartment parties and event halls. As he grew older he got into the nightlife scene working in one capacity or another in the industry as a DJ, promoter, door handler or event marketing strategist for various local parties at venues in the Bronx & city in the late 90’s, early 2000’s, including Black Thorn Bar, Chaz Lounge in the Bronx, and Webster Hall, Demarara’s (Planet 28), and Club Babalu’s among others in the city.
After a ten year hiatus from 2005 - 2015, where he left the nightlife scene altogether to raise a family and pursue a working career, he found himself at a friend’s fundraising event in a Brooklyn park where he was inspired to return to DJ life. That year he decided to get back into DJing for the love of music.
Opportunities came In 2018 when he became the resident DJ for newly established & still popular food festival, The Bronx Night Market at Fordham Plaza after which he started landing gigs at local venues like Suyo, Charlies Bar & Kitchen and Mott Haven Bar. While also working with community and cultural organizations like the Fordham Road and Third Ave BIDs, The Bronx Museum of Art, and art incubator and event space, The Andrew Freedman Home among others.
In 2019, at the suggestion of friends who were tired of going to Brooklyn for dance parties, he organized and founded XCLSV Events (pronounced exclusive) with the inaugural all house music dance party, House Is A Feeling, becoming an underground success in the Bronx dance scene, which was pretty much non-existent at the time. Since then he’s continued to DJ and organize numerous events throughout The Bronx, Harlem and Uptown in NYC.
Since XCLSV’s founding, Sabrosura has organized and partnered in events that run the gamut from dance parties, to musical concerts, solo theatrical performances to spoken word & from live music jam sessions to corporate events, all in The Bronx, Harlem or Uptown, NYC.
His current projects include a campaign to expand and elevate the nightlife industry in the Bronx. with the creation of The Bronx Nightlife Committee. He wants to develop a healthy robust nightlife scene and provide places where people from all walks of life can gather, dance and share space together as a community in The Bronx. Additionally, he’s collaborating on a number of projects including a large scale food festival in the South Bronx, an outdoor open-air dance series in Port Morris among other projects and more.
Sabrosura lives and works in the Bronx as a full time DJ and event producer. He has two adult children he loves working and spending time with and is dedicated to his family, community and his passions for music, nightlife, culture and hospitality.